How to drastically increase your chances of getting and keeping your Elder Law Firm web site in the top 10 search results
Over the years I have used several strategies to achieve rankings. I can help most lawfirms get on the first page of Google, but no guarantees. It's a moving target.
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| Ingvar here. I have worked with lawyers (mostly elder lawyers) since 2001. This is the mantra I hear from my clients:
"We want a law firm web site that is ranked on the first page in Google on all our keywords AND generates qualified traffic to our firm." Don't have a website?
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Sounds simple. But it is not. You search in Google for NJ Medicaid Lawyer and you get 9,000,000 results. That's a LOT of competition. (Our sites dominate this search term.) How To Get Links To Your Elder Lawyer Site
"Ingvar is a genius at designing websites for effective marketing of legal services"
Thomas D. Begley, JR.
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We all know the basics of Search Engine Optimization (SEO):
Keywords - Content - Inbound Links - Headers.. and so on.
In spite of implementing the top SEO tactics - many law firm websites fail to reach the much coveted top 10 search results in search engine results.
How do some elder lawyers get their sites on the first page of search engine results? AND stay there?
Some of the law firms you see listed in the top 10 results in Google and other search engines have a secret. They have lawfirm practice area mini-sites that are targeted to each of the firm's practice areas - and often geographical focused.
Having worked with small law firms since 2001, one of the most difficult challenges we face is that most law firms have multiple practice areas. This makes it very difficult to get a top 10 search engine ranking. The reason is that search engines just don't know what the site is all about. So it averages out all the keywords - resulting in rank diluting.
Click Here to See Our Solution | Don't have a website?
"It is a genuine pleasure working with a professional like Ingvar."
He is client service dedicated and we have great confidence in our future internet presence.'
Fredrick Niemann, Attorney.
"Many lawyers have web sites, but they don't have a clue as to how the web site gets noticed or picked up on search engines. You have the ability to do this."
Jim DeMartino, Lawyer.
Thanks. It comes up on the first page when I do a Google search on the web Peter Davey, Lawyer in Auckland, NZ
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Your Elderlaw Firm Web Sites must be marketing driven
and produce qualified elder law client inquires.
Search engines change their indexing tactics all the time. We see sites high up on the listings one week, and the next it has dropped. This is the nature of the beast. This is why having several sites makes so much sense.
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